Google
NBA All-Star Game
live event | Jumbotron Display
The brief
Google is the official trends insight partner of the NBA, and ahead of the 2022 NBA All-Star Game they wanted to showcase that partnership in the arena. The ask: an animated trivia game to be shown on the jumbotron during halftime, with live hosts on the court encouraging fans to play along. Questions were built from search trends, asking fans which topics and teams garnered the most searches.
The insight & idea
Venue graphics are a different beast from content built for phone screens. The work has to hold up at a massive scale, stand out in a loud and chaotic environment, and keep the energy high for a crowd that's there to have a good time — not to watch an ad. The animation needed to feel like it belonged in the arena and look dynamic and polished enough to meet the NBA's production quality standards.
My role
Animation
The execution
Working alongside Nick Lerum within Hook's larger Google team, I contributed animation and rendering across the trivia sequences.
The project landed well enough that Google came back for more. We created multiple variants for game day flexibility, then used it as a template for the WNBA All-Star Game later that year.
Agency
Hook
Credits - Ryan Michlitsch Creative Director - Nick Lerum Motion Director - Hoang Truong Designer - Anna Weddle Designer - Chad Stanhope Motion Designer -