Evergreen Action
Awareness Campaign
The brief
When the Biden EPA finalized the first-ever federal pollution limits for power plants, Evergreen Action wanted to mark the moment. The ask: a 15-second ad thanking President Biden for his climate record — targeted at White House and EPA staff in the position to push for more, with a secondary goal of broader public awareness.
The insight & idea
Most political ads are reactive — this one was about genuine recognition, and it needed to feel that way. With full creative freedom, the goal was to produce something visually captivating and positive.
My role
Art Direction, Design, Animation
The execution
I handled art direction, design, and animation. Rather than defaulting to a single visual style, I mixed 2D and 3D animation techniques to keep the energy fresh but cohesive from start to finish.
Rendering all 3D elements at 1:1 made resizing the 16:9 cut into a 9:16 version for Instagram seamless, maximizing the creative work’s mileage with minimal lift.
Agency
Trilogy Interactive
