GPSN (Great Public Schools Now) reached out to Trilogy to have us help boost awareness of the work they do for underserved public school students in Los Angeles. For their inaugural ad campaign, we had the challenge of defining their visual brand on the fly while creating this spot. We came up with a bright, scalable design system rooted in school-related motifs that incorporated the colors of their logo. 

We shot on location in LA (with director Fred Guerrier of Rope Line Media) and got the chance to meet the staff, which helped us translate their passion for the work into this campaign. We aligned our design and editing with the subject matter to establish a connection between the staff and the students that are impacted by their efforts.