GPSN (Great Public Schools Now) reached out to Trilogy to have us help boost awareness of the work they do for underserved public school students in Los Angeles. An intermediary organization that connects schools and students with free youth programs, they work to set kids up for better futures and wanted to get this on the radars of more parents and school administrators. 

We shot on location in LA (with director Fred Guerrier of Rope Line Media) and got the chance to interface with the staff, which helped us translate their passion for the work into this spot. We came up with multiple school-related design motifs to pair with the subject matter and establish a connection between the staff and the real students that are impacted by their efforts.