Great Public Schools Now
Awareness Campaign
The brief
GPSN is a LA-based nonprofit working to improve public education for students living in poverty. For their first-ever ad campaign, they wanted a 30-second live-action spot that would get LA residents — especially parents — invested in their mission. The tone needed to be optimistic: focusing less on the problem and more on what’s possible when kids feel safe and supported.
My role
Art direction, post-production, editing, design, animation
Early exploration
The execution
GPSN came to us without a visual identity beyond a logo and a color palette. So before we could jump into the ad, we needed to develop a visual brand on the fly. We came up with a vibrant design system that leaned into the subject matter and the larger mission: rooted in school-related motifs, guided by youthful optimism and potential without being too whimsical.
The shoot gave us a full day at their offices with the staff, hearing firsthand about their work and what drives them. That time gave us a sense of their passion and helped shape the editorial decisions when building a through-line between the staff's energy and the footage of students enjoying local GPSN-supported programs.
Agency
Trilogy Interactive
Shoot day
Credits - Fred Guerrier (Rope Line Media) On-set Director - Jake Levy-Pollans Molly Metzig Jessica Ruby Steph Ross Script - Chad Stanhope Art Director
Style frames
