Indeed
Power of Partnership
Launch Campaign
The brief
When Indeed launched its new partnership with Glassdoor — creating streamlined, more powerful recruiting and hiring experience — they needed a suite of videos to introduce it. I was brought in to work on a hero video for the campaign landing page, three micro-explainer videos breaking down the new features, and two ads for Instagram. And all of it needed to make the product feel approachable and engaging.
The insight & idea
Tasked with bringing life to dashboards and recruiting workflows, it was important to deliver the message in an entertaining way. The opportunity was to use animation as a storytelling tool to infuse energy and personality into the product, using it as a vehicle to carry the viewer through the features of the product.
My role
Animation
Agency
Hook
The execution
Working within Indeed's brand and motion guidelines and design direction led by the team at Hook, I helped animate the hero video with a team of talented animators and independently animated the three micro-explainers and two Instagram ads.
Every motion decision — pacing, easing, and how elements move — was made with intention: direct the viewer's eye to the right place at the right time and make something that's easy to watch even when the subject matter is dense.