Google Research
Project Relate
Website Prototype Animation
My role
Animation (:00-:05, :18-:36)
The brief
Project Relate is a Google Research app that helps people with non-standard speech — conditions like ALS or cerebral palsy — communicate more easily. For the app's beta launch, Hook designed and built the showcase website: UX, visual design, motion, and sound. It was one of Hook's largest and most complex projects.
The insight & idea
Hook's approach was to build the site around real user stories — conducting interviews with users and weaving their experiences into the site so it felt human rather than like a product demo page.
The execution
My contribution was a handful of prototype animations for the Stories section, used as reference for the development team who recreated them for the website. The section combined 2D and 3D animation to achieve the right depth and feel. A smaller role in a much larger effort, but one I'm proud to have been part of.
The result
The project went on to win awards from the Webby Awards, Anthem Awards, Communication Arts, Awwwards, CSS Design Awards, and the LA AAF.
Agency
Hook
Credits - Ryan Michlitsch Creative Director - Nick Lerum Motion Director - Juan Mora Designer - Chad Stanhope Bradford Fermin Carolyn Lee Motion Designers -
