Democratic Senatorial Campaign Committee
Electoral Pitch
My role
Concept, art direction, design, VFX, editing, sound design
The brief
A 30-second digital ad targeting Arizona Senate candidate Kari Lake and building a case against voting for her. The goal: expose who she is, what she's said, and what voters could expect if she won.
The insight & idea
The standard attack ad is stale and voters know it: dark stock footage, ominous voiceover, and talking points that sound like they were written by a consultant. So we got out of the way and let Lake do the talking — her own words, her own face, no narrator needed.
To bring it to life, I built a concept around her footage using VFX and compositing to create a more immersive piece and set it apart from ads that would attempt to compete with our message.
Agency
Trilogy Interactive
