With ad fatigue being such a widespread issue and political ads often being a major source of it, it's important to create with that in mind and bring something fresh to political projects—something beyond just getting the talking points on screen and calling it a day. 

How do you warn your audience about the threat of politicians trying to block their access to contraception? And how do you get their attention when everyone else doing it is leaning on the same batch of gloomy stock footage? 

The team at Trilogy got to create this piece for Americans for Contraception to get the issue on their audience's radar,  using their signature colors and 3D models built from scratch.